Built by two, for the trades.
Calltura is a two-person company building one product: an AI receptionist that small UK trade businesses can actually afford. No call-center upsells, no enterprise lock-in, no contracts.
- ·A US incumbent localising for the UK
- ·A funded SaaS team chasing enterprise contracts
- ·An agency dressing up Vapi / Synthflow templates
- ·Faceless. We're Anas + Daniyal — you have our numbers.
The phone is still where work happens for UK trades.
Talk to any UK heating engineer and you'll hear the same thing: they're on tools all day, the phone rings out, they get home to 12 missed calls. Most of those callers booked someone else by then. The £180 average job walked next door.
The existing options are: voicemail (80% don't leave one), the engineer's spouse (relationship friction), or a human answering service at £235-500/month who doesn't know what a CP12 is.
We're building the option in between: an AI receptionist that costs less than a single boiler service, knows the trade lingo, and is honest about being AI. That's it. That's the whole company.
You can message either of us directly.
Anas Aqeel
NED University undergrad. Building an AI voice agent stack on LiveKit + Gemini Live + FastAPI + Supabase. Has been running an anchor client for ~9 months which paid for the prototype build.
Day-to-day: writes the agent, ships the portal, debugs the integrations, replies to your bug reports within 24 hours.
Daniyal
Handles cold outreach, onboarding, and customer success — personally, for every account. Believes in the “message back within an hour” rule, even on Saturdays.
If you sign up for a trial, you'll get a WhatsApp from him to walk through your setup. He'll ask about your trade, your patch, your typical calls. The agent gets trained from that conversation.
A short, honest timeline.
Idea
First prototype
First UK customers
5-10 clients · SaaS conversion begins
Five principles, no slogans.
Honest by default
We say the AI is an AI when asked. We publish pricing in £. We don't gate trials behind a credit card.
Founders, not funnels
You can ring either founder directly. Replies within an hour, even Saturday. No ticket queues.
One segment, deep
UK plumbing, heating, gas trades. We don't sell to law firms. We don't sell to dentists. We sell to engineers.
Build, then sell
The product has to be real before we ask anyone to pay. We don't take pre-orders for vapourware.
Customers, not contracts
No 12-month lock-in. Cancel anytime. Port your number back. We earn the renewal each month.
Boring tech
Tried-and-tested stack: LiveKit, Gemini Live, FastAPI, Supabase, Vercel, Oracle Cloud. No magic, no hype.
Want to talk before you trial?
Email either of us, or just call the live demo number and ask the agent to leave a message.
Stop missing callouts.
Call our agent now. Ask it about a boiler service, a CP12, or a Saturday emergency. Hear it for yourself. Then start your free trial — no card, no contract.